Hi there, I'm Christian, a hands-on brand advisor and strategy director.
I have a knack for creating desirable and inspiring brands.

Work

Vision and Mission

My vision is for every brand to be able to spark a positive shift in people’s ambitions and inspire them to co-create a better future.

By blending creativity with strategy, my mission is to build brands and move them to envision and create the most memorable experiences, which excite, surprise, and connect.

Expertise and Services

Brand Transformation & Strategy

Brand Purpose, Vision, Mission

Positioning

Identity & Experience

Naming

Collaborations & Engagement Strategy

Governance & Employee Engagement

Insights & Culture

Market and category audits

Audience Insights

Qualitative Research

Product Marketing & Growth

Product Marketing Strategy

Go-to-market strategy

Product & Portfolio Strategy

Digital Experience & UX

Design & Experience Strategy

User Research

Prototyping & Testing

Service Design

Brand Transformation & Strategy

Brand Purpose, Vision, Mission

Positioning

Identity & Experience

Naming

Collaborations & Engagement Strategy

Governance & Employee Engagement

Insights & Culture

Market and category audits

Audience Insights

Qualitative Research

Product Marketing & Growth

Product Marketing Strategy

Go-to-market strategy

Product & Portfolio Strategy

Digital Experience & UX

Design & Experience Strategy

User Research

Prototyping & Testing

Service Design

Brand Transformation & Strategy

Brand Purpose, Vision, Mission

Positioning

Identity & Experience

Naming

Collaborations & Engagement Strategy

Governance & Employee Engagement

Insights & Culture

Market and category audits

Audience Insights

Qualitative Research

Product Marketing & Growth

Product Marketing Strategy

Go-to-market strategy

Product & Portfolio Strategy

Digital Experience & UX

Design & Experience Strategy

User Research

Prototyping & Testing

Service Design


I’ve collaborated with leading brands and agency partners.

Client brands

  • Porsche

  • Škoda

  • Lamborghini

  • Bentley

  • Bugatti

  • JTI

  • Volkswagen

  • Mercari

  • AXA

  • Allianz

  • UBS

  • Samsung

  • Kuraray

  • Mediatek

  • Marriott

  • P&G

  • Estée Lauder

  • Starbucks

  • Tesco

Agency and consultancy partners