Hi there, I'm Christian, a hands-on brand advisor and strategy director.
I have a knack for creating desirable and inspiring brands.
Hi there, I'm Christian, a hands-on brand advisor and strategy director.
I have a knack for creating desirable and inspiring brands.






I have led projects and teams across all facets of brand, experience and growth.
Reach out if you want to explore how we could work together.
I have led projects and teams across all facets of brand, experience and growth.
Reach out if you want to explore how we could work together.
Vision and Mission
Vision and Mission
My vision is for every brand to be able to spark a positive shift in people’s ambitions and inspire them to co-create a better future.
By blending creativity with strategy, my mission is to build brands and move them to envision and create the most memorable experiences, which excite, surprise, and connect.
Expertise and Services
Brand Transformation & Strategy
Brand Purpose, Vision, Mission
Positioning
Identity & Experience
Naming
Collaborations & Engagement Strategy
Governance & Employee Engagement
Insights & Culture
Market and category audits
Audience Insights
Qualitative Research
Product Marketing & Growth
Product Marketing Strategy
Go-to-market strategy
Product & Portfolio Strategy
Digital Experience & UX
Design & Experience Strategy
User Research
Prototyping & Testing
Service Design
Brand Transformation & Strategy
Brand Purpose, Vision, Mission
Positioning
Identity & Experience
Naming
Collaborations & Engagement Strategy
Governance & Employee Engagement
Insights & Culture
Market and category audits
Audience Insights
Qualitative Research
Product Marketing & Growth
Product Marketing Strategy
Go-to-market strategy
Product & Portfolio Strategy
Digital Experience & UX
Design & Experience Strategy
User Research
Prototyping & Testing
Service Design
Brand Transformation & Strategy
Brand Purpose, Vision, Mission
Positioning
Identity & Experience
Naming
Collaborations & Engagement Strategy
Governance & Employee Engagement
Insights & Culture
Market and category audits
Audience Insights
Qualitative Research
Product Marketing & Growth
Product Marketing Strategy
Go-to-market strategy
Product & Portfolio Strategy
Digital Experience & UX
Design & Experience Strategy
User Research
Prototyping & Testing
Service Design
Brand Transformation & Strategy
Brand Purpose, Vision, Mission
Positioning
Identity & Experience
Naming
Collaborations & Engagement Strategy
Governance & Employee Engagement
Insights & Culture
Market and category audits
Audience Insights
Qualitative Research
Product Marketing & Growth
Product Marketing Strategy
Go-to-market strategy
Product & Portfolio Strategy
Digital Experience & UX
Design & Experience Strategy
User Research
Prototyping & Testing
Service Design
Brand Transformation & Strategy
Brand Purpose, Vision, Mission
Positioning
Identity & Experience
Naming
Collaborations & Engagement Strategy
Governance & Employee Engagement
Insights & Culture
Market and category audits
Audience Insights
Qualitative Research
Product Marketing & Growth
Product Marketing Strategy
Go-to-market strategy
Product & Portfolio Strategy
Digital Experience & UX
Design & Experience Strategy
User Research
Prototyping & Testing
Service Design
I’ve collaborated with leading brands and agency partners.
Agency and consultancy partners
Agency and consultancy partners




Client brands
Client brands
Porsche
Škoda
Lamborghini
Bentley
Bugatti
JTI
Volkswagen
Mercari
AXA
Allianz
UBS
Samsung
Kuraray
Mediatek
Marriott
P&G
Estée Lauder
Starbucks
Tesco