Thought leadership can be earned, acquired or even better - both. By collaborating with nobel prize winners, my financial services client builds connections with both potential customers as well as next generation talent.

#partnership #brandstrategy #experience #activation #innovation

Luxury is not confined to one category. I helped a global luxury car brand redefine their ambition become a full-fledged luxury brand.

#brandstrategy #ambition #experience #partnerships #facilitation

My first love is cars - and I am product that I could co-shape Nissan's global efforts as part of the Chief Marketing Manager Office, in charge of models such as Juke, Versa or even the majestic Elgrand.

#productmarketing #productplanning #communication #automotive

Transformation is never easy. I teamed up with a major tobacco company to facilitate a shift toward reduced risk products across brand, product and marketing strategy.

#brand strategy #portfoliostrategy #flavorstrategy #naming #gotomarketstrategy #facilitation

What if your brand had a personality? I defined the Brand Archetype for the arguably world’s most prestigious automotive brand.

#brandstrategy #brandpersonality #designstrategy

Motorsports is almost as old as the car itself. I have been the go-to source for livery design strategy for one of my clients, influencing how designers approach the next generation of liveries from LeMans to GT Sports.

#design #designstrategy #automotive #experience

Empathy and Luxury seem to be at odds. However, there are brands that manage to be empathetic with their audiences, beyond the wish to simply sell more. I unearthed strategic approaches that guided a luxury sports car manufacturer in how they interact with their target audiences.

#brandstrategy #empathy #experience

The client, one of the leading tobacco
manufacturers worldwide, had just finished
a massive global segmentation effort.
The challenge involved bringing these datafueled
insights to life by creating realistic
target audiences and customizing product
portfolios for them.

#facilitation #quantitative research #persona #portfoliostrategy

Mental health is rightfully losing its stigmatic role in society. Making the first step for counselling is still hard. To develop a chatbot that reduces the barrier to consultation I led the consumer research efforts in Asia, from research design to analysis and recommendations.

#quantitativeresearch #UX #digital #health #insurance

Brand building in B2B is arguably more challenging than B2C. Together with a German leader in heating appliances, I identified new ways to engage with their key audiences and create new, innovative touchpoints.

#innovation #touchpointstrategy #brandexperience

Iconic brands only remain iconic if they manage to translate their appeal to younger generations of tastemakers. I unearthed how to make that work in Japan.

#consumerresearch #empathy #ethnography #qualitativeresearch #Japan