Luxury foresight

Automotive
It takes courage to admit that, while your products are sold out in advance and you are already an automotive and luxury icon, you may not be able to reach younger audiences on a deeper level.

We combined a global research study, looking into Gen Z luxury desires from the US to China to Japan with expert roundtables featuring thought leaders from the luxury sector across categories to derive needs territories that will help the client connect with younger audiences better.From stakeholder interviews to multiple workshops together, with departments ranging from brand to dealerships, as well as agency partners, we identified those elements that make the brand feel like…them. An integral part of internal and external briefings, the principles are being applied across touchpoints, shaping all in the brand’s interactions with their target audiences.